Welcome to the future of visual-based research.
The Pictoria Visual Assessment Platform:
Pictoria is a customizable research tool that leverages consumers’ own mobile phones to create an agile, responsive learning platform that is completely guided by YOUR research team.
De-risks clinical and consumer learning by placing the control back into the researchers' hands.
The Problem with Visual Research Today
Photo-based consumer and clinical research is expensive, slow, and clunky.
Expensive
CROs are dependent on expensive, time-consuming hardware systems that force consumers to come into the facility multiple times
Slow
Companies have little control over the “black box” measurement results and wait ages for data that is not always clear
Clunky
Recruiting is often poor-quality and there is no way to “see” the recruits in the initial phases and many recruits must be dropped from the study after.
How is the Pictoria research platform better than traditional DCT research?
Uses consumer's mobile devices to increase engagement and completion, increasing speed of response, reducing costs of administration, and allowing for national reach.
Rapid
Customizable scales and surveys, that allow you to review your data live and adjust surveys and pivot study design mid-research.
Flexible
Leverage the talent within your organization using crowd-sourcing for evaluation, building working AI-algorithms as you go.
Efficient
Pictoria has two technological components that work alone or in combination:
Mobile Communication Platform
Easily captures guided photos for swift before and after comparisons.
Chat 1 on 1 or with a group
Review images and study progress with Pictoria’s Visual Diary
Humanized AI Image-Evaluation
Leverage your company’s experts or tap into a network of professionals to easily and quickly evaluate
Develop custom quant review tools
See shaper progress through our trademarked “agile scales”
Pictoria Part 1:
Mobile Communication Platform
Pictoria leverages consumers’ own mobile phones to create an agile, responsive learning platform that is completely guided by YOUR research team.
Assess participants without physical equipment limitations
Design and control the visual measurement and tracking data
Easily reach participants directly through direct 1-1 chats or automated, customized messages.
Pictoria Part Two:
Humanized Image Evaluation
Three unique methods that work alone or together.
Leverage human experts such as fellow scientists, doctors, or beauty professionals
Build an evaluation audience that meets the needs of your research
Tap into targeted, human crowd-sourcing.
Analyze with high-fidelity visual surveys with broad targets (Americans ages 18-65) or as specific (BIPOC women ages 30-45).
Humanize AI Evaluation by leveraging your organization’s preexisting database.
Also, solve for AI challenges such as curation of large, language models (ex. ChatGPT) and continuous validation of computer vision models.